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Colour Worship

The Holi Festival is India’s singular celebration that marks the arrival of spring, the last days of winter and the promise of love. It is popularly known as the “festival of colours”, and indeed it is colour that defines this event like no other in the world. Pigments and paints are tossed into the air and smeared onto friends and loved ones in a free-for-all spring frolic - the result of which is a riot of unexpected colour explosions wherever one looks.

The JED Spring 20 collection is an homage to this beautiful festival, for JED and Holi are organic kindred spirits, joint colour obsessives, and natural partners in the pursuit of joy.