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arrow-blue-sm JED_Logo_Circus_Blue_Lg JED_Logo_Simple_Blue JED_Mati_Footer pinterest x-med instagram facebook search shopping-bag

JED Lectures at SVA

November 2016

Jed was invited by Dr. Tom Guariello to speak to the graduate students of the School of Visual Arts for his class on “The Meaning of Branded Objects”.  Jed’s presentation traced the trajectory of the JED brand – from idea, to concept to execution – focusing on the definition of the brand’s personality through product design, colour, pattern, graphics, branding, voice, journey and experience.